I'm the strategist agencies call when a client wants a plan, and the trainer marketers learn from when they want to write one. 10 years across travel, aviation, tea, FMCG and apparel.
04 months, live once a week. Every example, brief and number comes from the industry you actually work in.
Next intake in 2 weeks See the tracks → for agenciesClient wants a strategy by Thursday? I write it under your name, or walk into the room with you. The client stays yours.
How it works →Every course teaches the same Ads Manager. Nobody teaches what to do with it when you're selling Sri Lanka to Russians in December.
Source markets, booking windows, B2B buyers and high-value flyers. Learn to plan for each.
Explore the track → Tea & FMCGThey buy it at the shelf, weeks later, because they remembered you. Plan for reach, memory and the weeks that move volume.
Explore the track → Apparel & Fashion · opening soonFor fashion and apparel teams who'd rather build desire than run another sale.
Tell me when it opens →I've planned campaigns at GroupM (WPP), for the British Council across South Asia, and for an aviation group in the Middle East and Africa.
The strategy I write for agencies during the week is what I teach in class. So the examples are recent, and the advice holds up when someone asks "why?".
Head of Digital Marketing
10 years across GroupM (WPP), the British Council and an aviation group in the Middle East & Africa.
Tell me what you're working on. I'll point you to the right place, even if it isn't me.
Prefer email?[email protected]