Applied Strategist
For agencies & freelancers

Your client wants a strategy. By Thursday.

I'm the strategy and planning team behind agencies that are brilliant at execution. I write it under your name, or walk into the room with you. Either way, the client stays yours.

Heard any of these lately?

"Love the content. So what's the plan for next year?"Every client, every December

"Can you walk us through the strategy behind this?"The meeting nobody prepared for

"We need something for the pitch by Friday."The new business email

"Why are we on TikTok again?"The CEO, out of nowhere

If your team goes quiet after these, send me the brief.

What I write for you.

And I already know your clients' world: travel, aviation, tea, FMCG, apparel and tech.

  • Digital strategy

    Audience, positioning and the 01 idea every channel hangs on.
  • Annual & campaign plans

    What runs when, on which platforms, and why.
  • Media plans

    Where the budget goes, with the reasoning to defend it.
  • Pitch strategy

    The story that wins the room, and the new business.

Behind the scenes, or in the room.

Lower fee

White-label

  • Written in your agency's name and format
  • You present it to the client
  • I don't attend client meetings

Best if you want to sell strategy under your own brand.

Higher fee

In the room

  • I build the strategy and the plans
  • I present them with your team
  • I take the client's tough questions

Best if you want a senior strategist in front of the client.

I don't take brand clients. So I'll never pitch against you.

No campaigns, no brand accounts. The relationship and the execution stay with your agency.

From brief to strategy.

  1. Send the brief

    On WhatsApp or email. The client, the ask and the deadline.

  2. Short call

    We talk through the client and what you need from me.

  3. Clear quote

    Scope and price agreed before any work starts.

  4. Strategy delivered

    In your format. I walk your team through it, or present it with you.

Who's writing it.

Your strategist

Haarith Ahamed

Head of Digital Marketing

10 years across GroupM (WPP), the British Council and an aviation group in the Middle East & Africa.

  • 44 brands handled
  • LKR 1bn+ in ad budgets
  • CIM & Google certified
View LinkedIn profile
10 yearsin agency and brand-side digital marketing
44brands handled
LKR 1bn+in ad budgets planned and spent
03 regionsSri Lanka, the Middle East and Africa

What agencies ask first.

Will you contact our client directly?

Only if you choose 'in the room', and only alongside your team. With white-label, your client never hears from me.

Do you run campaigns too?

No. I write the strategy and the plans. Execution and the client relationship stay with you.

How is it priced?

Every job is quoted after I see the brief. White-label costs less because there are no client meetings.

I'm a freelancer, not an agency. Can I use you?

Yes. Freelancers and consultants work with me the same way.

Which markets do you cover?

Sri Lanka and the Middle East, working remotely.

Send the brief. I'll tell you how I'd crack it.

Even if you don't hire me, you'll leave the call with a clearer brief.

Prefer email?[email protected]

Send a briefEmail