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Applied Strategist
Applied Digital Marketing

Digital marketing, taught in your industry's language.

04 months, live once a week. Strategy, planning, performance and tools, with every example, brief and number taken from the industry you work in.

LKR 30,000 / month04 monthsOnce a week, live onlineSmall batches
Pick your track Training a team?
pick your track Travel & AviationTour operators, airlines, cargo, charter, tourism boardsOpen Tea & FMCGTea brands, exporters, FMCG, food & drinkOpen Apparel & FashionApparel brands, fashion retail, export apparelSoon

A generic course teaches you to run ads. Your industry decides which ones work.

  • Boost the post and hopePlan the reach you need before the Avurudu shelf rushTea & FMCG
  • Treat every customer the samePlan separately for travellers, trade partners and cargo buyersTravel & Aviation
  • Optimise for cheap clicksOptimise for what pays: bookings, sales lift, full-price ordersEvery track
  • Learn Meta and GoogleLearn the platforms your buyers actually use, from TikTok to LinkedIn to delivery appsEvery track

Pick your track.

Taking bookings

Travel & Aviation

For people who sell tours, seats, cargo space, charter flights and destinations.

  • Tour operators
  • Travel agencies
  • Holiday companies
  • Tourism boards
  • Airlines
  • Air cargo
  • Charter & business aviation
See the track →
Taking bookings

Tea & FMCG

For people who sell tea, food, drinks and everything in the kitchen cupboard.

  • Tea brands
  • Tea exporters
  • FMCG brands
  • Food & beverage
  • Restaurant & café chains
  • Distributors
See the track →
Opening soon

Apparel & Fashion

For fashion and apparel teams who want to sell at full price.

  • Apparel brands
  • Fashion retail
  • Export apparel
  • Jewellery & accessories
Tell me when it opens

Same 04 months in every track. Different examples.

Each month ends with something you've built yourself. In your track, every brief comes from your industry.

  1. Strategy

    See the topics
    • Who buys, why, and where they decide
    • Positioning and objectives
    • Your industry's customer journey
    • The channel landscape

    You'll makeA one-page strategy for a real brand

  2. Advanced planning

    See the topics
    • Full-funnel planning, awareness to sale
    • Audiences and targeting across platforms
    • Budgets: reach, frequency, channel split
    • KPIs and forecasts: CPM, CPC, CPA, ROAS
    • Always-on versus bursts

    You'll makeA full media plan with a KPI forecast

  3. Performance & tools

    See the topics
    • Meta ads, past the boost button
    • Google Ads: Search, YouTube, Performance Max
    • TikTok ads
    • GA4, Meta Pixel and Tag Manager
    • Landing pages and A/B tests

    You'll makeLive campaign builds in the ad managers

  4. Measure & present

    See the topics
    • Reading the numbers
    • Turning data into decisions
    • Presenting to a boss or a client
    • Your final project

    You'll makeYour plan, presented on demo day

What makes it applied.

A real brief

Your final project is a plan for a real company in your industry. Not a made-up case study.

Demo day

You present that plan to marketing people from your industry. Bring your nerves, leave with contacts.

A guest who does the job

01 session with someone running digital in your industry right now.

Portfolio, not paper

No certificate. You leave with work you can put on the table in an interview.

02 ways to join.

Join on your own, or bring your team and I'll build it around your brands.

On your own

LKR 30,000a month, for 04 months
  • Live online, once a week
  • About 24 hours a month, all hands-on
  • Small batch, limited seats
  • Pay monthly. No lump sum.
Next intake starts in2 weeks
14days
00hrs
00mins
00secs
Reserve my seat

With your team

Priced per team. Onsite at your office or online, built on your track and your own brands, ending with your team presenting a real plan. Tell me a little and I'll send a proposal.

Your industry
Team size
Where

Send on WhatsApp Send by email

Who teaches you.

Your trainer

Haarith Ahamed

Head of Digital Marketing

10 years across GroupM (WPP), the British Council and an aviation group in the Middle East & Africa.

  • 44 brands handled
  • LKR 1bn+ in ad budgets
  • CIM & Google certified
View LinkedIn profile

Before you ask.

Anything else, ask me on WhatsApp.

Do I need marketing experience?

No. Month 01 starts from zero. If you already run campaigns, the early weeks move quickly and the industry work is where you'll get the most.

When are the classes?

Once a week, live online. You'll get the exact day and time with your intake details.

My industry isn't listed. Can I still join?

Yes. Ask about ADM Core: the same 04 months, with case studies from 10 years across many industries.

Do I get a certificate?

No. Applied Strategist isn't a registered institute. You leave with a portfolio of real work instead, which is what interviewers ask to see.

How do I pay?

Monthly. LKR 30,000 a month for 04 months, no lump sum up front.

Can my company pay for several of us?

Yes, but team training is usually the better deal. It's built around your own brands and runs on your schedule.

04 months of practice. A career's worth of it.

Seats are limited in every intake. Tell me your track and I'll hold one for you.

Message me on WhatsApp Tell me about the next intake

Prefer email?[email protected]

Reserve my seatFor teams